EStars Appoints James Fraser-Murison as Head of UK Business.
As of July 2026, EStars is delighted to welcome James Fraser-Murison as its new Head of UK Business, marking an important step in the company’s continued growth across the UK and internationally.
James is one of the most respected and recognisable names in educational esports. An award-winning educator, internationally recognised speaker and trusted industry consultant, he has spent years helping schools, colleges, universities and organisations harness the power of esports to transform engagement, develop future-ready skills andcreate meaningful opportunities for young people.
His unique combination of commercial expertise, educational leadership and deep industry knowledge makes him the ideal person to lead our UK business as demand for educational esports continues to grow. Having worked within stitutions across the UK and around the world, James brings an outstanding track record of building strategic partnerships, supporting educators and delivering innovative esports programmes that create genuine impact.
His passion for education and belief in the power of esports to inspire the next generation align perfectly with EStars' mission. As Head of UK Business, James will lead our UK growth strategy, strengthen relationships across education, government and industry, and help expand access to our accredited qualifications, esports clubs and immersive learning solutions.
Please join us in welcoming James to the EStars family.
